We were asked to create a series of posters. Our client, a leading defense contractor, provided photographs that were adequate, but stagnant. We knew that to make the photos tell a compelling story we needed to make them convey more. Our solution was to add graphical elements that would allow them to “visually” display the benefits of the defense contractor’s technology in a unique and easy to understand way. By layering special color-coded illustrative graphics to the photographs, we were able to increase their worth by a thousand words.

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A major client was experiencing major growth, both organically and through acquisitions. It was an exciting time, but it was also confusing to the client’s many customers. We were charged with developing a 16-page brochure that would serve as a roadmap, taking customers from one company’s offerings to another until it was perfectly clear as to what each offers, and how they all work together. The brochure is such a hit with customers and prospects that a second printing was necessary to keep up with demand.

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The Aftermarket Services division of one of our clients wasn’t new, but the need for its services took on a newfound urgency because of chronic reliability problems and OEMs no longer in business. We were given the task to create an ad and a brochure that showcase the advantages of these important aftermarket services, and explain how they represent a cost-effective way to give a second life to older components and systems. Thanks to our work, customers no longer have to put their old parts on the shelf.

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